You don’t need more leads – you need more enrolled students. Grow graduates without wasted spend or unnecessary risk.
Graduate recruitment is tougher than ever.
Budgets are shrinking. Yields are unpredictable. Competition is raising the stakes.
The Graduate Enrollment Matching Service (GEMS), created in partnership by ETS and Noodle, is a performance-based enrollment channel that changes the equation.
Here’s how it works:
- Connects you with high-intent prospective students already exploring grad school
- Surrounds them with one-on-one advising from inquiry to enrollment
- Charges a flat service fee only if they enroll — no tuition share, fully Title IV–compliant
- The result: predictable enrollment growth, lower acquisition costs, and reduced risk.
What we’ll cover:
- Inside the GEMS Model – How ETS’s Graduate Search Service opt-in data and one-on-one advising work together to connect you with serious students who are right for your program.
- Seamless Integration – Why setup takes weeks, not months, and plugs directly into the systems you already use.
- Recruitment, Reimagined – Proven ways to cut wasted spend, extend your team’s capacity, and improve yield without adding headcount.
- ROI That’s Predictable – How to track impact in real time and understand exactly what you’re getting for every dollar spent.
